The Aura8 blog.
Plain-English articles on being found in search and in AI answers, and on the governance that goes with it. Every one names its source and links to the original.
Latest articles
Your robots.txt says yes. Your firewall might say no.
A clean robots.txt can hide a site that AI crawlers cannot read at all. Here is how to tell.
Read the articleBeing found
A 30-minute AI search check you can do yourself
Seven steps, no special tools. Catch the most common reasons AI cannot read or describe your business.
Read the articleWrite pages that answer real questions
Start with the question, answer in two sentences, keep the facts in text. A practical guide for any business.
Read the articleHow Google ranks local businesses
Relevance, distance and prominence. What Google says, and the simple habit that helps with all three.
Read the articleTechnical
AI crawlers: search, training and user requests
Some AI crawlers collect training data. Others help you show up in answers. What the two companies say, and how to choose on purpose.
Read the articleWhat Google says about AI features
A lot of advice says you need new files and tricks. Google's own guidance says otherwise.
Read the articleResearch
Pew: AI summaries and clicks
Researchers tracked what 900 Americans did on Google for a month. The numbers tell a clear story about where customers make up their minds.
Read the articleGoogle AI Overviews arrive in Australia
On 29 October 2024, Google began showing AI-written answers to people searching in Australia. Here is what Google said, what it did not say, and what you can do about it.
Read the articleMeasurement
Governance
Privacy policy rule from 10 December 2026
A new duty to say how computer programs are used in decisions about people. Who it covers, what to say and what to check.
Read the articleDoes the Privacy Act cover small businesses?
The $3 million line, who is covered whatever their size, and why clinics and allied health are on the list.
Read the articleFake reviews and misleading claims
Writing your own reviews, or promising results nobody can guarantee, is a legal risk. What the ACCC has said and done.
Read the articleSix practices for using AI responsibly
A plain-English look at Australia's Guidance for AI Adoption, and what it means for a business using AI in marketing.
Read the articleNo AI Act: the National AI Plan
The Government will manage AI through existing laws. What that means when you use AI in your marketing.
Read the articleEach article names its source and country, links to the original so you can check it, and separates what the source says from our reading of it. We say what each one does not show. Governance articles are general information, not legal advice. Subscribe by RSS.
FAQ
Questions people ask
Why does Aura8 publish articles like these?
So that every claim we make about AI search can be checked. Each article links to the original and says what it does not show.
Are these articles advice?
No. They are general information. Nothing in them is legal advice or a promise of rankings, citations or sales.
Why are there governance articles on an AI search blog?
Being found online involves what you claim, what you do with people's information and how you use AI tools. Those are governance questions, so we cover them alongside the technical ones.
Where do the facts on the home page come from?
From the first two articles: Google's Australian blog on AI Overviews and Pew Research Center's study of clicks. Both are linked in full.
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