The six practices the Government says any business can use for AI

What is the Guidance for AI Adoption?

It is Australian Government guidance, from the National AI Centre, that sets out six essential practices for using AI responsibly. A law firm's summary says it updates and replaces the 2024 Voluntary AI Safety Standard, condensing its ten guardrails into six practices, and that it comes in two versions: Foundations for organisations getting started, and Implementation Practices for more mature or higher-risk use.

What are the six practices?

1. Decide who is accountable.
2. Understand impacts and plan accordingly.
3. Measure and manage risks.
4. Share essential information.
5. Test and monitor.
6. Maintain human control.

Is it a rule?

It is guidance, not a law. We have not found anything in it that makes it mandatory for a business. It is a sensible checklist that regulators and customers may recognise.

What does it look like for a small business using AI for marketing?

This is our reading, applied to everyday use such as drafting website pages or answering enquiries with AI tools:

• Accountable: one named person owns what the business publishes, whoever or whatever drafted it.
• Impacts: think about who could be misled or harmed if a page is wrong, such as a claim about a treatment or a price.
• Risks: keep a short list of what AI tools you use and what information goes into them.
• Share information: say plainly when something was AI-assisted, where it matters to the reader.
• Test and monitor: re-check published answers and claims on a schedule. It is also how we approach AI visibility.
• Human control: a person reads and approves anything before it goes live or goes to a customer.

What does this article not tell you?

• We read a law firm's summary, not the guidance itself, so check the guidance for exact wording.
• The summary does not state the guidance's exact release date.
• The mapping to marketing is our reading, not the Government's.

Sources

1. Governance doesn't stand still: 9 FAQs on the Government's new guidance for AI adoption · Allens, 14 November 2025. Law-firm summary, read by us on 30 September 2026.

We keep what a source says separate from our reading of it. If a source is from another country or a different date, we say so. We are not giving advice, and nothing here is a promise of rankings, citations or sales.