Answers
Plain answers to the questions companies ask about AI search. Each starts with the answer, then the detail.
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ANSWER 01What is answer engine optimisation (AEO) and generative engine optimisation (GEO)?
Answer engine optimisation (AEO) is making your content the direct answer to a question.
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ANSWER 02How do AI assistants decide which sources to cite?
Assistants do not publish their full rules, so no one can promise a citation.
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ANSWER 03How do you measure whether AI assistants mention your business?
Write the questions buyers ask, run each on several assistants, repeat each on separate days, and record whether you are cited, mentioned or absent, with the date and the source used.
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ANSWER 04Do you need llms.txt and schema markup for AI search?
Neither is required.
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ANSWER 05How should a page be written so AI assistants can quote it?
A quotable page opens with a short answer that stands alone, uses a question as its heading, puts facts in tables or lists, backs external claims with a dated source and shows a visible date that matches its structured data.
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