Entity clarity
Is it obvious who you are, what you do and where?
- Name, services and area stated the same way everywhere
- About and contact pages that say who's behind the firm
- Google Business Profile and directories that match the website
Be found. Be understood.
Make your business easier to find in AI search.
When clients ask AI assistants or Google who to use, Discover helps them find you, understand what you do and describe you accurately. Built for Australian professional services firms.
Free. Reviewed by a person and back within 2 business days.
Our team brings 13+ years of experience building websites and digital products for brands in 11 countries, including:
Brands our team has built for
- ByteDance
- Mead Johnson Nutrition
- Tokyo Chuo Auction
- eBest
Platforms and partners our team has built with
- AWS
- Vercel
- Pinecone
- ElevenLabs
In short
Be found. Be understood.
Discover by Aura8 checks whether AI search tools such as ChatGPT, Gemini, Perplexity and Google's AI answers can reach, read and understand your website, then fixes what's in the way. It's built for Australian professional services firms, including accountants, bookkeepers, mortgage brokers and law firms. Start with a free AI Visibility Score, reviewed by a person and emailed within 2 business days.
AI answer simulator
Switch the steps on. Watch the answer change.
Pick a kind of firm and a client question. Then fix each step in the Discover method and ask again.
Kind of firm
The Discover method, in order
AI answerExample data · simulated
Who's a good small-business accountant in Parramatta?
Sources1 · exampleaccounting.example2 · sample directory
Ready for AI0 of 4
AI crawlers can't get in, so nothing else counts yet.
A simulation with example firms and answers, written by us. Real AI answers vary by assistant, question and timing, and nobody can guarantee a mention or a citation.
The Discover method
Reachable. Readable. Understood. Citable.
Before an AI assistant mentions a firm, four things have to be true, in this order. Fix each one in the demo to see why the order matters.
Ready for AI0 of 4
AEO, GEO and SEO
Three names, one goal: being the firm people find.
In plain English, here's what each one means. Discover covers all three, because AI answers are built on the same basics as search.
SEO Search engine optimisation
Helps your pages rank in search results: the list of links people compare.
You win when: Someone clicks your link.
AEO Answer engine optimisation
Helps your site give the direct answer to a question, for answer boxes, voice assistants and AI answers.
You win when: Your answer is the one that gets quoted.
GEO Generative engine optimisation
Helps AI assistants that write answers, such as ChatGPT, Gemini, Perplexity and Google's AI Overviews, name and describe your business accurately.
You win when: The answer names you, gets your details right and links to you.
| Topic | SEO | AEO | GEO |
|---|---|---|---|
| The goal | Rank on a results page | Be the direct answer to a question | Be named, cited and described accurately in AI answers |
| What clients see | A list of links to compare | A short answer, a featured snippet or a spoken reply | One written answer, often with a short list of names |
| What it rewards | Keywords, links and page speed | Question-led pages with a plain answer near the top, clear headings and FAQ content | Clear answers, consistent facts across the web, structured data, reviews and third-party mentions |
| How it's measured | Rankings, clicks and traffic | Whether your answer is shown for the questions you track | Mentions and citations on a fixed set of client questions, month by month |
| Technical basics | Sitemaps, page titles and descriptions | Question-and-answer pages, clean headings and schema | AI-crawler access, pages that read without scripts, schema and FAQ content, on top of the SEO basics |
Key takeaways
- AEO and GEO build on SEO. They don't replace it.
- AI answers change, so measure the same questions over time.
- Nobody can guarantee a citation. Clear, consistent facts improve your chances.
- Schema and llms.txt are good housekeeping, not a shortcut. Google says no special AI files are needed.
Five upgrade steps
- Write down the questions your clients ask.
- Answer each one plainly on your website.
- Add schema, so machines know who you are and where you work.
- Let AI crawlers in, and make sure your pages read without scripts.
- Keep your facts the same everywhere: website, Google Business Profile and directories.
What we check
Four pillars, on a solid foundation
First we make sure AI can reach and read your site. Then we check the four things that decide whether it can name you, and cite you.
Foundation
Reachable and readable. AI crawlers allowed in robots.txt, no firewall or CDN rule blocking them, one main domain, and key pages that read as plain HTML, fast on mobile. If a site can't be crawled, we report "couldn't crawl" on its own, not as a score of zero.
Structured data
Can a machine read your key facts without guessing?
- Business schema: who, what, where and how to contact you
- Service and FAQ markup where it fits the page
- Schema that matches what the page says
Citations and mentions
Do other trusted sources back you up?
- Reviews and third-party mentions
- Directory and industry listings
- Facts others can check, such as registrations and memberships
Answer-ready content
Is there a plain answer worth quoting?
- Plain answers to the questions clients actually ask
- The answer first, then the detail
- Service and location pages with specifics, not slogans
Example snippets use fictional data.
What you get
Deliverables you can see and keep
Every stage ends with something concrete. Stages are quoted for your business, in AUD, agreed in writing.
Score
Free AI Visibility Score
Your top three fixes, in the order that matters, reviewed by a person.
Assessment
Your client question set
The fixed questions we test every month, agreed with you.
Assessment
Baseline answers, dated
What AI assistants and Google say about you today, so change can be measured.
Assessment
Fix list, in method order
Reachable, readable, understood, citable, with an owner for each fix.
Launch
An AI-ready website
Built in your name, on your own domain, readable without scripts and open to AI crawlers.
Launch
Schema and plain answer pages
Business schema, service and location pages, and FAQ content in plain English.
Launch
Matching listings
Google Business Profile and directory details cleaned up to tell the same story.
Care
Monthly 3-layer report
Technical health, AI mentions on your fixed questions, and enquiries.
How it works
Four weeks from kickoff to launch
A clear path with a visible tracker, so you always know what happens next and what we need from you.
Typical timing. A build can take longer if content takes longer to sign off. After launch, monthly care re-tests the same client questions and sends a 3-layer report.
The monthly report
Three layers. One plain report.
Technical health, AI mentions on your fixed client questions, and enquiries. Tap a layer to explore the sample.
Sample report, demo data
Discover monthly report · sample month
Sample report, demo dataExample Accounting Co
Accounting · Parramatta, NSW · 12 fixed client questions3 of 8technical checks passed
- Access · AI crawlers allowed in robots.txtPass
- Access · Security headers and HTTPSPass
- Render · Pages readable without scriptsPass
- Render · Mobile pages load quicklyPartly
- Identity · Business schema (who, what, where)Fix
- Identity · Contact details consistent across directoriesFix
- Evidence · Service pages answer client questionsPartly
- Evidence · Google Business Profile matches the websiteFix
AI crawler visits this month: 38. A visit shows a crawler could read the site. It isn't a citation. If a site can't be crawled at all, the report says "couldn't crawl" rather than scoring it zero.
3 of 12client questions named the business
By assistant
Who AI named most
| Question tested | Result |
|---|---|
| "Best small-business accountant in Parramatta" | Not named |
| "Accountant for tradies in Western Sydney" | Sample firm A named |
| "Who does tax returns for sole traders near me?" | Example Accounting Co named |
| "Xero accountant Parramatta reviews" | Not named |
9Website enquiry forms
14Calls from the website
6Calls from Google Business Profile
4Visits referred by AI assistants
AI referrals are counted only where the visit can be traced. Many AI answers send no trackable visit, so this number undercounts.
Top 3 fixes for next month
- Add business schema so AI can tell who you are and where you work.
- Write plain answers for the four questions where competitors were named.
- Make the address and phone number match across all directory listings.
Sample report with fictional data, for illustration only. Real results vary by industry, location, question set, assistant and timing.
Be found. Be understood.
Discover by Aura8 · AI-ready websites and search visibility
Who it's for
Built for Australian professional services firms
Clients compare a few names before they call, and more of them now ask an AI assistant first. Discover makes sure your firm is in that answer, described accurately.
01
Accountants and bookkeepers
"Who's a good small-business accountant near me?" We check whether AI names your firm, and what it says about you.
02
Mortgage brokers
"Which broker should I talk to about my first home?" We check the questions borrowers actually ask, suburb by suburb.
03
Law firms
"Who handles family law in Parramatta?" We check the practice areas and locations that matter to you.
Another kind of professional services firm? If clients compare a few names before they call, it fits. The free Visibility Score will tell you, and we'll say so if it doesn't.
The four essentials
Four things decide whether clients find you
Discover works on all four together. Tap a card to see what we do.
We test the same client questions every month across the major AI assistants, then fix the gaps behind the answers.
A website built for you, in your business's name, with schema, AI-crawler access, llms.txt and plain FAQ content.
Clear calls to action and enquiry paths, with enquiries counted in your monthly report.
Google Business Profile optimisation, a review-request process and consistent directory citations.
Pricing
Quoted for your business
Quoted for your business, in AUD, agreed in writing. The free AI Visibility Score costs nothing, and there's no obligation to go further.
One-off
Assessment
Quoted
For your firm, agreed in writing
- Your fixed client questions, tested across the major AI assistants
- A technical check in order: reachable, readable, understood, citable
- A Google Business Profile review
- A short competitor snapshot and a prioritised fix list
Build
Launch
Quoted
For your firm, agreed in writing
- A website built for you, in your firm's name, on your own domain
- Schema, AI-crawler access and FAQ content
- Google Business Profile and directory clean-up
- The four-week build, start to finish
Monthly
Care
Quoted
For your firm, agreed in writing
- The same client questions re-tested every month
- The 3-layer monthly report
- Ongoing content and fixes
- Claims on your site checked against the Australian Consumer Law
Our promise: we never promise rankings, citations or sales. Nobody honestly can. We measure and report the same questions every month.
Discover is the first step on the Aura8 journey: be found, then be ready with the AI & Cyber Readiness Check, then stay in control with Shadow Guardian.
Quick preview
What would we check on your site?
Type your website address. You'll see the four things we'd look at first. Nothing is sent or scanned.
Free AI Visibility Score
Let's see where you stand.
Tell us your website. We check how AI assistants and Google see your firm on real client questions, and send you a plain-English score with your top three fixes.
- Reviewed by a person, not just a tool
- Back within 2 business days
- Your top three fixes, in the order that matters
- Free, with no obligation
FAQ
Honest answers
No guaranteed rankings, citations or enquiry numbers. Just what we do and how we measure it.
What is the AI Visibility Score?
It's a free check of how well AI search tools can reach, read and understand your public website. A person on our team reviews your site and emails you the result within 2 business days. It looks at the things that most often get in the way, such as blocked crawlers, pages that need scripts to show content, and unclear service details.
How do I get my business recommended by ChatGPT?
Nobody can make ChatGPT recommend you, but you can remove what stops it. Make sure AI tools can reach your site, read the content without running scripts, and understand who you are, what you do and where. Then give them clear, factual pages worth citing. That's the order Discover by Aura8 works in: reach, read, understand, cite.
Can you guarantee we'll appear in ChatGPT or Google's AI answers?
No, and nobody can honestly guarantee that. AI tools decide for themselves what to say, and Google says even well-built pages aren't guaranteed to be shown. What we can do is make sure your site isn't getting in the way: that AI tools can reach it, read it, understand it and find something worth citing.
How is this different from SEO?
Good SEO still matters, and Discover builds on it. Google says its AI features rely on its core Search systems, so the basics carry over. The difference is the focus: Discover checks whether AI tools can get into your site, read the content and understand who you are, what you do and where, so their answers have accurate facts.
Do we need llms.txt or other special AI files?
Not for Google. Google says no special AI files or schema are required to appear in its AI features, and its Search ignores llms.txt. Some other AI services may read it. We treat llms.txt, structured data and AI-crawler rules as good technical housekeeping that makes your site easier to read, not as a shortcut or a promise.
What's the difference between SEO, AEO and GEO?
SEO helps your pages rank in the list of search results. AEO (answer engine optimisation) helps your site give the direct answer to a question, for answer boxes, voice assistants and AI answers. GEO (generative engine optimisation) helps AI assistants that write answers name and describe your business accurately. They build on each other, so Discover covers all three, starting with the basics.
Which AI assistants do you check?
We test your fixed client questions in the major AI assistants, such as ChatGPT, Gemini, Perplexity and Claude, and in Google's AI Overviews. Answers differ between assistants and change over time, so we test the same questions every month and report what changed.
How long until AI answers change?
It varies, and nobody can promise a date. Each AI tool refreshes what it knows on its own schedule. We fix what's in the way first, then re-test the same client questions every month, so you can see what changed and when.
Will you write lots of AI content for us?
No. Discover writes plain answers to the questions your clients actually ask, on service, location and FAQ pages, in your firm's voice and signed off by you. High-volume content isn't what AI assistants cite, and it isn't what we do.
Who is Discover for?
Discover is built for Australian professional services firms whose new work starts with someone looking for help online: accountants, bookkeepers and tax practices, mortgage and finance brokers, law firms and similar firms. It isn't for agencies wanting white-label reports, anyone after guaranteed rankings or AI mentions, or businesses that want high-volume content or paid ads.
Related
Related Aura8 services
Make your firm easier to find.
Start with a free AI Visibility Score, reviewed by a person and back within 2 business days.