# How do you measure whether AI assistants mention your business?

URL: https://aura8.ai/answers/measure-ai-visibility/
Updated: 3 November 2026

> Write the questions buyers ask, run each on several assistants, repeat each on separate days, and record whether you are cited, mentioned or absent, with the date and the source used. Report ranges rather than single answers, because assistants vary from run to run.

## How do you measure it step by step?
- List the questions. Write the questions buyers ask, in their words. Do not name your company in most of them.
- Choose assistants. Pick the ones your buyers use.
- Run each question several times. Use separate days.
- Record each result. Cited, mentioned or absent, plus the date, assistant, mode and sources shown.
- Trace the answers. Find the pages each answer drew from.
- Report ranges. For example, named in two of three runs.
## How sure are you of a finding?
 State Meaning
 Observed Seen once. A note, not a measurement.
 Repeated The same result across several runs on separate days.
 Traced The source page of the answer has been found.
 Retested The source was changed and the same prompts were run again.
## What should each record contain?
- The exact prompt text.
- The assistant, its mode and the date.
- The location and whether an account was signed in.
- The result and the sources shown.
## What goes wrong most often?
- Judging from one screenshot.
- Prompts that name your company, which flatters the result.
- Testing while signed in to an account with history, which personalises answers.
- Treating a change in one run as a trend.
## Related answers
- How do assistants choose sources?
- What makes a page quotable?
 General information, checked 27 October 2026.Assistants change often. Where a point is inference rather than a published rule, the page says so. Results vary and are never guaranteed.
## On this page
- How do you measure it step by step?
- How sure are you of a finding?
- What should each record contain?
- What goes wrong most often?
- Questions

## Questions

### How many questions should we test?
Enough to cover your main buyer questions. Ongoing Visibility Management agrees the question set before it starts.

### How often should we repeat it?
Monthly is a sensible rhythm, and after any significant change to your pages.

### Can tools automate this?
Some do. Ask any tool how it runs prompts, how often and how it handles variation, and keep dated records you can inspect.